Avocado is one of the popular fruit crops grown and consumed in Sri Lanka. It is also a commonly grown fruit in home gardens of the wet zone of the country. The growers select avocado as a permanent crop in their home gardens.There is no form of organized marketing system available for avocado. As a general practice, fruit collectors purchase fruits from home gardens and supply produce to the wholesale dealers or to the retail dealers and outlets directly. Since the quality of marketed fruits cannot be assured, consumers are at the mercy of retailers.